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About Us
With our finest selection of streetwear, we want to bring you a piece of the lifestyle that we got to know in Berlin. Our collections embody the diversity, energy and uniqueness of this great city on the one hand, and the diversity even when it is completely different and the courage to stand up for yourself on the other. We believe that it is important to pay attention to your own individual feelings and to dress the way you feel. We want to inspire you to emphasize your own personality and bring out your individuality. Our butterfly in the logo stands for the matarmophose that people make in their lives and in doing so, your own charisma and your unique personality unfold.
Our Soulside team has already made a name for itself in the European online streetwear market. They have successfully founded and built up the online store "Defshop", which offers a brand range of over 300 brands. We have founded, licensed or acquired several brands such as DEF, Hoodboyz, DNGRS, as well as licensed brands such as Rocawear and Ecko and Thug Life in Germany. In addition, we draw on our large network of management, expert teams and artists that we have built up over the course of our careers. Direct contact with the music and hip hop scene in Germany and worldwide has contributed greatly to our popularity and success in the past.
The Soulside team is now bringing this know-how and passion for streetwear style and the music scene, as well as the spirit of innovation, to its new baby. With the new company Soulside, we have the vision of becoming a leading Web 4.0 fashion and lifestyle company in Europe. We want to establish 3D technologies in eCommerce and implement a new business concept for brand communication with our own unique social media technology, the Soulside 3D app. With the Soulside 3D app, the community styling is taken over by the users and creative communication is built up in which brand fans can participate in the brand world.